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Search Engine Optimization

Search engine optimization is basically one of the prerequisite which ensure a good stability for online businesses in their niche as it helps to give the visibility that is required to stay ahead of the competition in both B2C and B2B market. For the medium sized business. The most convenient way to gain access to SEO services is through an in house expert or a small team of consultant. However, the more ambitious businesses can hire a multifaceted SEO agency in Kolkata which ensures higher level of expertise and broader insight with respect to particular needs and goals. Still not all the agencies provide quality services, so ROI is must before going for a particular company. Given below are tips that will help to get a good SEO agency in the market.


  1. Go for an SEO agency that is willing to give a concrete example of multi feasible optimizing techniques. – As every client look for a unique SEO, it is important to look for a service provider who is capable to adapt to the exact needs, requirement and expectations of the clients. If the agency that is selected is capable of exemplifying the exact way they require approaching the project based on the inputs given by the clients and their own preliminary analysis conducted using the data acquired from the client website then, there is a chance that the agency selected are a competitive provider worth hiring.
  2. The agency that is selected should be capable of maintaining close collaboration with the client’s developers, content teams as well as other agencies. In other words the agency should act like an extended part of the client team. Being a homogeneous group the service providers should work closely with tech teams, creative and PR, display agencies and much more.
  3. Opt for the agency that can offer both standardized and highly customizable solution. An agency that is aware of the niche of the company can be advantageous in many ways For example; the provider that matches the company profile can give more insightful tips and information about the competitor companies. They can also point towards the proven and keyword strategy and can find suitable link exchange partners more quickly. However, it should be confirmed that the solution presented by them can be customized to accommodate the individual requirements of clients.
  4. Avoid service providers that restrain all the link building within a network of their own website. A service provider who emphasizes too much on the internal link building practices should always be avoided. There are innumerable examples of websites that completely links out to the customers of the similar SEO agency and this not a proper way to link building campaign. In maximum situation, it is much better to use various methods to generate links rather than generating just one.
  5. Opt for the service providers who promise complete transparency in the way of their work. If the company successfully identifies the service provider who has no problem in displaying their process followed for link building, examine indexing issues; evaluate competitor’s site profile etc. This guarantees that none of the issues will be handled without informing the clients. Also they should confirm that the agency will stick to safe and white hat techniques.


SEO agencies also use video marketing techniques to rank the websites. This preferred by almost all the companies as it more effective than text messages. The best thing of it is that they are short crisp and delivers the message to the targeted audiences. But both SEO service and video marketing cannot work effectively without the support of each other as they go hand in hand. For video marketing companies can approach a video marketing agency in Kolkata or a digital marketing agency who are specialized in providing both SEO services and video marketing services.

The tradition of watching videos started in the year 1941when the first TV was introduced to the market. But it started booming after 70 years when the use of internet flourished worldwide. Videos got viral through different social media sites like Facebook, YouTube etc. Tracking the virality of the videos, businesses started focusing on creating enticing and imaginative videos that raised huge popularity of the brand in the global market.

Though it is a bit expensive but, is one of the best tools of digital marketing that has the potentials to grab more customers and generated most the leads and converted them easily. Human minds are more proactive when a message is delivered both verbally and visually and so videos have a greater impact than written scripts. Videos capture a larger mass of people in a faster pace than any advertising tool. With the help of the social media sites this tool can be used to its optimum level by rolling over from one profile to another.

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